Sulit.com.ph is the number 1 website in the Philippines when it comes to online selling. It is free to post ads and it also has a nice feedback feature where you can narrate your experience as a buyer/seller for a particular transaction with another sulit member.
Unfortunately after the November 2013 update and their merger with the international company OLX , the company’s features and services started going downhill. I’m telling this not just based on my own experience but also base from what several other members of Sulit are experiencing. Below are some of the title links in Sulit’s forum where members are expressing their bad experiences with the website. There are many more of them but you get the picture. Most of these members are the active sellers who are encountering the difficult and slow review process which the site has implemented last year.
- Important Adjustments on Sulit.com.ph starting November 4
- Sulit.com.ph Updates from February 2014
- Post Ng Ads –> Under Review —> Deleted (Duplicate Ads) badtrip ! -___-
- REPOSTED ADS MISSING A LOT OF THEM!
- Being Duplicate Ad…..Bug?
- Ads under review, please sulit don’t do this
Basically issues encountered are
1) long wait for review of ad
We aren’t talking about hours of waiting here but DAYS. Yes, there are times the review may have taken only hours but those are very limited days. The norm really is waiting in DAYS. And of course no ad posted means no potential sales. This ad review process is meant to done by a human reviewer so if Sulit is understaffed then that could be the cause of the long wait.
2) after the long wait you get rejected because of issues
This is probably the most frustrating. After lots of hours/days of waiting for your ad to be noticed by a human reviewer that reviewer decides to reject your ad and ask you to correct it. After the correction the ad will be queued for review again. So yes you wait for another round of hour/days of waiting and when you chance upon another human reviewer finding something wrong again with the ad the process of reject-correct-wait for review must then repeat again.
Common reasons for the rejection are photo, price and duplicates.
If your photo looks clean or somewhat professionally done they will think it came from the internet and the picture is not yours. So I guess they trust photos with backgrounds like bedsheets as background or dark blurry pictures like those from VGA cameras? You might like to rethink about using Photoshop to put finishing touches or to clean-up the pictures.
If your price is too high or too low (even if you intentionally do it for the sake of a clearance sale) then they will reject. This particular rule is highly arguable. It is almost like claiming their human reviewers are experts in ALL kinds of business to be in the know-how of what the correct price should be. Is there even a correct price in a free market? Imagine, it is your item and you bought it but somehow the price should be approved by a complete stranger hiding behind emails?
You get an email saying you have posted a duplicate ad. This I’m not sure how it is even happening if the human reviewer has already done careful examination of the ad against your other ads already posted. It is just so sad and frustrating when it happens because the ad considered to be a duplicate will be removed.
3) newly posted ads are put to inactive.
This one you don’t get any emails at all. You just suddenly not see your ads in the active list section and the ads don’t even go to review status anymore. Given that you never see your ad get the status under review this means there is an auto-checker coded into their system which makes the decision if your ad should be allowed to go to the next level of review which is the human reviewer.
According to the technical support who answered a ticket I’ve sent to them, the reason for this is likely because the system (or their autochecker program) found some similarity with the words used in the title and description against another ad I have. In short the system thinks I am trying to post duplicate ads because I have used some words too often. Or if I have a recently expired ad, that ad should not be re-posted until 7 days have passed or else that re-post would be considered a duplicate.
The conditions on how the program analyzes this duplicate concern is never shared even when I tried asking. But I can respect the secrecy and understand why it may be needed to be a secret but I hope they understand that the most active sellers are in the business of selling a specific category of items. Example all about cars, all about real estate, all about cellphones or in my case all about cellphone and tablet accessories. Naturally there will be similar words across the ads. To avoid the automatic inactive issue from happening the only advice I was given is try to rephrase the words. My biggest problem is I am not sure how much the words cellphone casing, protection or case or even the cellphone model numbers which just one character differences can be rephrased for the hundreds of cases we have.
Like all other sellers in sulit, I miss the old sulit. This new system is so difficult to use in terms of posting ads that the effect on loss of sales has just been devastating.
I can understand the human reviewer but an auto-checker might be too much because all possible conditions cannot be captured and a list of conditions may not be applicable to all ads. Since the auto-checker condition in not revealed you are left wondering why it happened specific to that ad and if it happens what can be done to that specific ad so that it can be posted or when would it even be allowed to be posted again.
But we sellers can whine all we want; no admin is replying anymore in the forums. We can only move on and find out what our options are. The alternative to sulit is just to use other online selling websites (ie. ayosdito.ph , ebay.ph , juantambayan.com) etc to post the ads. But for now I’ll be trying to work on our own site instead. Speaking of which (forgive this shameless plug), if you are looking for unique cellphone and tablet cases to gift for yourself or a love-one or just having a hard time finding one for your gadget you might want to checkout our site http://aiciamerchandising.com . We have thousands of cases available and new items are added regularly. Gadgets have already become an important part of our daily lives and putting a case and screen protector on them would help protect our gadgets from accidental drops and therefore help prolong their usability.
If there is one lesson I got from this issue caused by problems in posting ads in Sulit, it is that you must never put all your eggs in one basket. It would still be best to diversify and spread out your effort so that if one suddenly fails you won’t have to worry too much. To all others affected by Sulit’s non-seller friendly system which they have nowadays I wish us the best. God is good. 😉